Adatrix™ Ad Server is an integrated platform for management, analysis, optimization and perfomance tracking of text/rich media campaigns. The platform has the following key features :

• Goal based optimization: Optimizations for CPC, CPM, CPA, CPL campaigns. 
• Dynamic Targeting: Dynamically targeting on internet and mobile based on geography, context, category, demography and temporal attributes.
• Multi Channel Ad Delivery: Text and rich media ad delivery on mobile and internet channels.
• Analytics and Business Intelligence: Advanced analytics that enables making intelligent decisions.