Ad Server is an essential part of ad serving for agencies, advertisers, publishers and ad networks. With the complexity of ad serving process and a drastic rise in number of ads served, it becomes important to have a robust and scalable ad server. Adatrix™ Ad Server enables accurate reporting and analysis for tracking the yield or ROI. We also recognize that future of ad serving lies in efficient and transparent ad serving process and therefore we have developed Adatrix™ Ad Exchange.
Adatrix™ features :
Flexible: Single dashboard for internet and mobile channel
Analytically Driven: Advanced analytics to manage your campaigns and increase ROI
Intuitive: Intuitive platform to reduce errors and launch your campaigns faster
Performance: Advanced technology to reduce processing time and increase performance
Efficiency: Efficient and relevant targeting
On the go: Real time targeting and monitoring of response data
Intelligence: Predictive modeling to apply learning to various campaigns
Scalable: Scalable for rapid ramp-up requirements
Reliable: Reliable with 99.9% uptime

