White Papers

Why align business with IT ?

This white paper provides an overview of the approach we follow in reducing the gap between business and IT though our product. We believe that gap can be reduced only by enabling people to do things they have expertise in.

Adatrix -- Intelligent lead management using rule technology.

This white paper provides an overview of the product we are developing using rule technology in the domain of online advertising. The aim of this white paper is to explain the application of rule technology to make the online advertising targeted intelligently towards correct audience.